I was working on a lesson about form usability when, to demonstrate the principle of ‘in-line placeholders,’ I designed a form and pre-filled it with the placeholder name Leslie Knope and the placeholder address [email protected] It looked … read more →

Back at the end of 2017, I wanted to figure out how to build a learning platform for the company I work for (Hotjar). I signed up to a bunch of e-learning services such as Skillshare, Masterclass, Udemy, … read more →

If you search for UX designer jobs on LinkedIn today, you get 1999 results in the US and 525 in the UK. If you search for UX researcher, you get 273 results in the US and 41 … read more →

When you think about it, project management is not the sexiest of skills. Compared to the creative flair of a designer or the wordsmithery of a content marketer, the ability to produce colour-coded GANTT charts with dependencies … read more →

This year, to support the International Women’s Day mandate to “commemorate and celebrate the social, economic, cultural, and political achievement of women” on March 8th, I compiled a list of 8 powerful and inspirational Ted talks by or about women. 1. … read more →

Being in a lab to conduct moderated user research is always fascinating. There is nothing quite like watching somebody using a website to remind us of one fundamental rule: never think of ‘user experience’ in the abstract, always be … read more →

The brain of an optimisation strategist never sleeps – not even when the strategist is about to buy tickets to a movie she’s been looking forward to for the past six months: We haven’t specifically covered cinema … read more →