The ABC of CRO

When you first approach the world of Conversion Optimisation, you are likely to encounter a lot of words that make little to no sense like statistical powerfunnelsconversion scent or hero image (…and you’d be entirely forgiven for thinking about Superman when hearing the latter!).

Luckily, the web is full of useful glossaries to help you master the language of CRO. Mastering the art of CRO, however, requires a lot more work than just reading – but these resources are a very good starting point. Continue reading